Reputation, the global leader in reputation performance management, unveiled a major evolution of its platform, seamlessly embedding advanced AI capabilities that deliver deeper, real-time consumer sentiment insights from a wider range of channels.

At the core of this AI-first transformation is Reputation’s breakthrough intelligence engine designed to unify fragmented data and transform massive amounts of customer feedback into precise, actionable intelligence.

Reputation’s platform has been fully reengineered to be truly AI-native—built with the flexibility, infrastructure, and scalability to rapidly integrate emerging innovations. This positions brands to meet today’s challenges head-on while also laying the foundation to thrive in a smarter, data-driven future.

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“We’ve spent the last two years preparing for the seismic shift AI is now bringing to every industry,” said Joe Burton, CEO of Reputation. “We’re ushering in an era of AI-powered reputation management—one where work flows are automated and businesses can better understand and act on customer sentiment in real-time. This next-gen engine, data lake, and processing hub is at the core of how we’re transforming the way businesses manage their brands.”

Always Know, Always Act: New and Broader Data Sources

With a re-built data architecture, Reputation is expanding its intelligence network to capture a more complete and nuanced picture of consumer sentiment. The new platform will feature newly integrated data sources like Yelp, offering brands deeper access into customer experiences across healthcare, retail, food service, and other review-heavy industries. 76 million people every month use Yelp to search for businesses and reviews to guide their purchasing decisions. By bringing additional sources like Yelp into the fold, businesses can now analyze and act on high-impact consumer feedback.

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The Future of Reputation Management

Reputation’s new platform defines how businesses will operate in the AI era, empowering brands to take a proactive and automated insight-led approach to managing their online presence and improving their customer experience.

“Most platforms are trying to retrofit AI into outdated systems,” said Shantanu Sarkar, Chief Technology Officer at Reputation. “We rebuilt our foundation with clean data, intelligent tagging, and a new architecture designed for modern LLMs and vector databases. To truly lead with AI, you need infrastructure that delivers real-time insights, adapts at scale, and puts intelligence directly into the hands of decision-makers. This new platform will do just that.”

Looking ahead, Reputation will continue expanding its capabilities with innovations such as predictive sentiment analysis, AI-powered competitive benchmarking, and a natural language interface—ensuring that businesses stay ahead in a landscape shaped by intelligent automation.