New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally

PRophet’s InfluencerMarketing.AI (IMAI) software platform, announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators.  Embedded inside the InfluencerMarketing.AI platform, the AI agentic search assistant moves beyond keywords and filters to deliver dynamic, human-like conversations that help marketers identify the right creators faster, more intuitively, and with greater accuracy.

This launch follows on the heels of IMAI’s enhanced 12-year brand safety look-back and advanced performance measurement capabilities. Those updates marked a bold step in the brand’s efforts to address two of the industry’s most urgent pain points, and now, with AI agentic search, the platform continues to push the boundaries of what AI can do for marketers looking for precision, speed, and strategic insight in creator discovery.

Marketing Technology News: MarTech Interview with Linsday Bayuk, Chief Marketing Officer @ Fullstory

Key Features of AI Agentic Search:

• Conversational Search Interface: Users can ask natural-language queries like “Show me fashion influencers in Paris with high engagement on TikTok” and receive real-time, accurate results.
• Smart Filtering: The AI assistant automatically applies the most relevant filters based on user input, reducing manual work and guesswork.
• Memory & Context Awareness: Remembers past searches and preferences to deliver increasingly personalized recommendations.
• Seamless Integration: Embedded natively within the IMAI platform no training or onboarding needed.

“This is not just a search bar – it’s an intelligent agent that understands what you’re looking for and helps you discover the right creators in seconds,” said Eran Nizri, Founder and CEO of IMAI. “AI agentic search natively and naturally integrates human-like interaction throughout the entire influencer discovery process.”

Marketing Technology News: Invisible but Influential – The Martech You Don’t See

Powered by the technology’s proprietary language models and industry-leading creator database, AI agentic search offers unmatched usability and performance, setting a new standard for discovery tools in the influencer marketing space.

This innovation underscores PRophet’s commitment to leading the AI-driven transformation of marketing and communications.

“With Agentic Search, we’re advancing PRophet’s mission to empower communicators with smarter, more human-centric AI tools,” said Aaron Kwittken, Global CEO and Founder of PRophet. “Influencer marketing is no longer about spreadsheets and guesswork – it’s about intelligent, predictive technology that can understand your goals and guide you to the right decisions in real time.”